Bord Bia (The Irish Food Board) is the Irish government agency charged with the promotion, trade development and marketing of the Irish food, drink, and horticulture industry, working to enhance the reputation of Irish food and drink to develop markets for Irish suppliers and bring the taste of Irish food to more tables world-wide. Headquartered in Dublin with a network of 15 global offices, Bord Bia pursues emerging opportunities and actively responds to significant market issues that affect the industry.
Bord Bia’s Spirit of Ireland is an educational programme aimed at customer-facing staff selling Irish spirits. The programme tells the story of Irish spirits: from its rich history to the renaissance of Irish spirits and its exciting future. The Spirit of Ireland programme features interviews with master distillers and barrel coopers along with a unique sensory experience to smell and experience Irish barley fields and barrel houses, all aimed at creating an in-depth understanding of Irish spirits.